More valuable than any review: Placement in the app store.
Screenshot by Rafe Needleman/CNET)
Did Apple kick the ball into its own goal with its campaign against Flash?
By forcing Web developers, and ultimately Adobe, out of the Flash business, Apple made HTML5 apps better. That’s good for Safari users, but it’s also good for users on other Web platforms, like Android. If there’s a truly good universal platform for online apps, it stands to reason that the smart developer will build apps for it, since this way the app will be available to the largest number of users. Right?
Furthermore, now that Adobe has HTML5 religion, the company is releasing high-quality HTML5 developer tools, migrating its Flash developers over to the new platform. So we should be about to see a flood of new Web-based mobile apps.
All this appears to be just as Apple intended: Steve Jobs’ campaign to rid the world of Flash is succeeding. The Web is getting better apps and the Web-browsing experience on Apple’s mobile devices is getting better.
But this could be bad news for Apple’s lucrative App Store business. While Apple takes a 30% cut of all app sales through its store (still the only way for consumers to get apps), Apple gets 0% of “web apps” loaded up through the browser. The better HTML5 gets, the less developers will write apps, less money Apple will make, and the less unique the i… [Read more]